The way we do it
We distribute the high street’s leading brands in men’s, women’s, and children’s wear. We’ve helped new brands launch, taken brands into new markets, helped brands segue into new sectors, created new collections and connected brands with new customers all over the
UK and Europe. Our clients include:
Strategy.
We know the UK and European fashion business inside and out. Understanding your story and working out the best way to tell it is what we do, every day. We start the old-fashioned way, by listening well. Then we develop the strategy that will get your brand into the places it needs to be. So that the story can be told.
Network.
Like every industry, who you know counts. We’ve got contacts in every big fashion retailer in the UK and Europe. They take our calls because they trust us to understand what their customers want, and when we present a brand to them, they know it’ll deliver
for them. That’s a win for our network and a win for our brands.
Sourcing.
We’ve spent years finding partners and manufacturers we can trust to deliver quality and consistency at speed and have our own offices in China and India to manage production and relationships out there, supporting our partners in sampling, development, QC, and shipping.
Design.
Again, it’s who you know. Our network of in-house and freelance designers means we can design, make, and distribute anything, including developing branding if needs be, then sell it to our network of retailers all over the UK and Europe. Because we understand your brand, your strategy, your ethos, and your style, it’s a seamless process from start to finish.
Marketing.
Our marketing team brings our stories to life. Whether it be PR, influencers, video, or social media, we ensure the brand story is delivered to the customer in exactly the right voice.
Ethics.
Sustainability and welfare standards are at the very core of our story. Our factories are GRS (Global Recycle Standard) and LWG (Leather Working Group) and Vegan Society certified. We do our best to ensure workers are in a good place, so all our factories are SMETA audited as a minimum.
MTO (Made to Order).
We’ve designed and manufactured hundreds of thousands of pieces of merchandise for retailers and brands, including nearly a million pairs of shoes in 2022 alone. From designing and manufacturing full collections, including branding and marketing if needed, to simply white-label production to order.
Let’s Make Things Happen
When we do our job properly, we’re like the magician’s assistant – making the trick happen while someone else takes the glory. And that’s just the way we like it. Our founding partners bring decades of experience
in this industry to the party. And it shows in what we can do for you.
“The team at Chapters Brands is fabulous. They helped us unlock our potential in the UK. We have experienced year on year growth due to their progressive approach.”
Ingo Sander
Head of marketing Bench.
